Alan Gruda

Head of Business Development

My passion and fascination with entrepreneurship began at thirteen when, all by myself, I started a seasonal yard and garden service. My ability to make and maintain relationships came in handy as I had the same clients during high school when I started more sophisticated businesses such as moving, painting, window washing and car detailing. My take away: relationships are key!

While studying at McGill University I fell in love with fitness and wellness and upon graduation, I founded a
mobile personal training company. The painstaking but fascinating process of developing the brand and scale as the company grew, expanded my knowledge and expertise for business development.

It was during this process that I soon realized that social media marketing was the future and its effectiveness was powerful. I quickly learned, as I built my company, that its social marketing presence and activity can be the heartbeat of a business.

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